Donkey´s milk soap.. the latest beauty trends in Jordan

Customers flock to buy chemical-free donkey milk soap, which is manufactured in a project that is the first of its kind in Jordan and the Middle East, hoping that it will bring them a magical solution to their skin problems after months of mocking some of the main ingredient of this soap.

On a small farm in the Madaba Governorate, southwest of Amman, twelve donkeys sway every day, waiting for the donkey's milk taken from them to be transported to a small workshop in Amman to make soap.

Imad Atiyat, 32, a co-founder of the "Asses Soap Production" project, told AFP, "In the beginning, many mocked and mocked the idea and said, 'There is only a donkey left to be milked?' with donkey).

The young man, standing next to the barn made of recycled materials and a large blue iron shipping container, added, “The issue has changed,” after the project distributed 160 free soap bars. After that, orders became "exceeding 4,500 bars of soap per month."

After a breakfast of fodder and vegetables, the she-ass is milked by an electronic device and only one liter a day is withdrawn in batches, while another liter is left to feed its young. The milk is stored in a cold room on the farm, and quantities of it are transported every three days to the factory in Amman. 

Each liter of ass' milk is used to produce thirty bars of soap, and olive oil, almond oil, coconut oil and shea butter are mixed with it.

The owner of the project idea, Salma Al-Zoubi, as she mixes the ingredients in a large metal bowl, points out that “this is a product that exists in other countries in the world,” meaning that it is not a purely Jordanian innovation, but the idea that the product is “100% Jordanian with all production components from Jordan” attracted her with its partners to establish the project.

And she adds, while wearing gloves and special clothes to maintain hygiene and sterilization, that the idea came to her after knowing "the importance and benefits of donkey's milk."

The environmental activist and retired educator notes that some research is currently digging into the possibility that ass milk can “rejuvenate skin cells and reduce signs of aging” and help “heal some skin conditions such as eczema and uneven skin tone.”

The donkey’s milk soap contributes to achieving a balance in the degree of moisture in the skin, and removing the effects of spots, acne and wrinkles, because it contains “proteins and mineral elements, including magnesium, copper, sodium, manganese, zinc, calcium and iron,” which are “very important for the skin,” according to the nutritionist. From Reviva Beauty Center in Amman, Susanna Haddad.

Haddad confirms that donkey milk "contains low levels of casein (a slow-digesting coagulable protein)" and "higher percentages of whey, which has antimicrobial properties and compounds that can inhibit the growth of viruses and bacteria."

It is rich in proteins that attract water, so it is a good moisturizer for the skin, and contains antioxidants that protect cells from sun damage.

Lawyer Esraa al-Turk, 48, says that she is keen to use ass milk soap constantly, as she is an “environmental activist” and is passionate about “in search of such natural products.”

She added, with a smile, "I take care of my skin, and I don't wear cosmetics all the time because I'm veiled... and I have been daring to go out more than the house without cosmetics since I started using this soap."

“Expanding production” 

As she pours the mixture into special molds, which is kept for about a month before the soap bars are ready, Al-Zoubi says that the small project "contributed to providing job opportunities for a number of family members," including her son "Imad, who has suffered from unemployment for many years."

Jordan is suffering from a difficult economic crisis, exacerbated by restrictions and closures that lasted for about a year during the Covid-19 pandemic.

The poverty rate reached about 15.7 percent, according to official figures in Jordan in the fall of 2020, and is expected to rise this year as a result of the pandemic to no less than 24 percent.

The unemployment rate in Jordan rose in the first quarter of 2021 to reach about 25% in total and 50% among young people in a country whose public debt exceeded $47 billion, i.e. more than 106% of GDP.

The soap is sold through the project's Facebook page at relatively high prices, due to the scarcity of donkey milk. The price of a small piece (85 grams) reaches eight dinars ($11), while a large piece (weighing 125 grams) is sold for ten dinars ($ 14).

Attiyat says that he and his partners are "in the process of expanding production", and may introduce "new products (from donkey milk) such as face and hand cream."

التعليقات والاراء

اضافة تعليق