Mark Zuckerberg´s mission to "polish" Facebook´s image seems to be going wrong. Since the announcement of "new privacy plans" just months ago, the company has faced numerous security breaches.
The latest security breach has seen some 419 million users´ phone numbers leaked to an unprotected server, weeks after a $ 5 billion Facebook fine was imposed by the US Federal Trade Commission.
- History of failure
Facebook CEO Zuckerberg unveiled his new privacy-focused agenda in March in response to years of safety scandals. Disagreements and breakthroughs are now accumulating so quickly that users hardly have enough time to accept a single data breach before the next one.
Weeks after the introduction of the new vision, it was revealed that millions of passwords dating back to 2012 were available in plain text by some 20,000 employees, in what Facebook called a "bug" being repaired. Soon after, security company UpGuard revealed that data for 540 million users on the social networking giant, became available and accessible by application developers.
Facebook has taken steps to reduce third-party access to data after the Cambridge Analytica disaster, but the measures appear to have been inadequate.
In September 2018, the company again apologized after hackers used a vulnerability in its system, to access the keys to penetrate 50 million accounts. Facebook said at the time that it did not know who was behind the breach, or where they were.
Later, the "bugs" allowed third-party applications to access images, which reach 7 million users in December 2018.
It was not the huge data breach that only worried users about Facebook´s position on privacy procedures, where there is a whole host of other methods in which the company uses its users´ information - intentionally.
The news of the breach of the user data key came just one day after the company acknowledged that it was using phone numbers provided to target users with ads.
In 2010, The Wall Street Journal reported that popular Facebook applications, such as FarmVille, had access to user data, allowing them to track them online - some of which shared information with other companies.
Later, Facebook decided to conduct a secret psychological experience online, and play with the feelings of users by processing news pages to make them feel happy or sad, based on what they saw.
- What then?
Despite promises, the social media giant doesn´t seem to pay much attention to privacy issues, with plenty of time to exploit in other endeavors, such as the launch of Facebook Dating, which allows users to secretly choose their "likes" from Friends list, hoping to build a romantic relationship via the app. But you can trust such a procedure from Facebook.
It could be argued that Zuckerberg might resort to statements about privacy, granting people “freedom to be themselves” through controlled publications, but in an attempt to overturn a class action lawsuit, it seems that accredited lawyer Oren Snyder has revealed the uncomfortable reality: “No There is an invasion of privacy at all, because there is no privacy. "
