Tesla reduces the price of its "S" car

Tesla reduces the price of its "S" car

The American electric car manufacturer Tesla announced a reduction in the price of its Model S Long Range saloon, according to what Elon Musk, CEO of the company, posted on the social networking site Twitter.

"We were subjected to stinging criticism," Musk wrote on the social networking site. The prophecy will be fulfilled. As of tonight, the price of the Model S will be $ 69420.

In response to another tweet, Musk confirmed that Tesla will start production of the seven-seater Model Y next month, with the aim of starting delivery to customers in early December.

It is noteworthy that this is the second time that the American company has reduced the price of the Model S car in a week. On Tuesday, the company announced a 4 percent reduction to $ 71,990. The company also lowered the price of the car in China.

Tesla´s decision to lower the car´s price could be a result of escalating competition in the electric car market, particularly from the start-up Lucid Motors, which is benefiting from a government subsidy for electric cars in the United States of $ 7,500 as a deduction from taxes owed on each electric car. Air is priced at 69.9 thousand dollars.