"Apple" announced a group of new products, from computers, tablets and accessories, that would provide another dimension to consumers from their homes, but it did not elaborate on giving details about the next update of its mobile operating system that could Turn mobile phone ads upside down.
The most prominent in the first marketing activity of "Apple" in 2021 was the new tablet "iPad Pro" equipped with the fifth generation technology and the "M1" chip that the company invented and supplied its devices with since the end of 2020.
The new 11-inch model will be launched in the market from next May at a price of $ 800 in the United States (with minimal storage capacity and no access to cellular waves), while the price for the 12.9-inch model starts at $ 1100. .
Analyst Dan Ives of "Wei Bush" noted that "Apple" is witnessing "a great renaissance in relation to the device + iPad + in working conditions remotely, with a growth of 40 percent year on year in the recent ruptures thanks to the demand of employees and students to buy The latest model. "
He pointed out that less than half of "Apple" tablet users around the world have switched their devices, which will provide some momentum for the new model in the coming months.
The group is also betting on the "M1" chip, which is expected to be more efficient, as it replaced the "Intel" chips on laptops that were released in November and are among the essential elements of the new iPads and the brand´s new desktop computer. The "iMac" commercial that will sell humans starts at $ 1,300.
One of the most prominent features offered by M1 chips is to reduce the audio level of the device by 50 percent, the company confirmed.
As for accessories (accessories), Apple designs the two Bluetooth and Airtages devices in shapes that allow them to be hung on basic items (such as keys, handbags, etc.) so that the user can easily find them using his iPhone smartphone.
These accessories can only be used with mobile devices running the "iOS 14.4" system, with the updated accessories to be put on the market "next week," according to a statement.
Apple´s operating system will then adopt a tracking technology called "App Tracking Transparency" that will provide users with more control over their personal data.
